Strategic management, having been originated as a discipline in the 1950s and 1960s, turned out to be necessary concomitant to a business in this day and age while being integral to the success of the business. Owing to its dynamic role continues overall organizational accomplishments in terms of what has been planned and intended. It affects the entire organization by providing direction and being in pursuit of organizational development in entirety. It is meant for the organization to dwell on excellence with the creation of superior efficiency and effectiveness in the total organizational performance.
It aims to widen business scopes whilelaying out a direction for the attainment of entire organizational objectives and long term goals. What in general perspective entails are the value of planning ahead of times and the way an organization goes about the accomplishment of its goals - which is what is termed as strategy. Planning is reaping desired results in future and special sort of planning is leading to take intelligent actions on choices while enabling avoidance of chances posing risks with the establishment of strategies. As the saying is befitting; those who fail to plan, plan to fail. Planning is an artistic skill and special sort of planning is adding elegance to the skill. The same is true of strategic management; it devises special sort
of plans strategies and endeavors for overall implementation.
Indeed, that which is in pursuit of strategic management - based on its key components such as, strategic analysis, strategic choice and strategy implementation lies in broader sense and scopes and spectrum. But hereunder the focus would be mainly on strategic analysis relating to personnel function; as it seeks to assess the strength and weakness of business position including all functional areas. Since the sole task of personnel function is to manage the relationship between organization and employees, this function can be analyzed by observing the following factors. They are outlined herein.
The process of strategic analysis ensures the availability of jobs and requisite skills of employees. Since training and development programs are meant to
equip the employees to related jobs and build up their competencies, it is examined whether these programs are effective. As regards employee morale, being a vigorous element of organizational success. It is believed, being reciprocal, that both morale and productivity go hand in hand. So, the
Mention must be made about performance appraisal of entire activities. It is significant in a way to assess the progress towards desired goals, therefore, its implementation is ensured for corrective measures- creating super efficiencies. Pay scale is also a factor to low performance, hence it is considered in the light of suitable standards. Attitudes of the employees and managers are also to be analyzed. Thus, the process of strategic analysis
ensures and analyzes the relationship between organization and the employees so as to implement suitable strategies that the organizational
relationship may be strengthened.
Human element is more valuable than any other organizational resources. A business that ignores this element cannot continue its prosperity for a long run. It is vitally important for a business to keep strong relationship with its people. According to Mary Kay Ash, “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or
cosmetics. A company is as good as the people it keeps”. This statement may serve as a guideline to an organization to sustain human assets, to preserve their relationships, to enhance their morale, to build their high competencies in order to ascertain overall achievement in terms of organizational development, efficiency and effectiveness.
Thus, strategic internal analysis plays the significant role to assess the relationship between the organization and the employees. It is rather an appraisal of strength and weakness of that relationship through which the intended results may be achieved being turned to be genuinely true what lies in the expression, “The only vital value an enterprise has is the experience, skills, innovativeness and insights of its people.”
K.A.Fareed (Fareed Siddiqui)
Writer, Trainer, Author, Vb/Vba-Developer
BBA; MBA-Finance; M.Phil-Financial Management; (PhD-Management)
Individual Member of Institute of Management Consultants of India